DDB Sydney: Strategy Director (August 2023 - Present)
Strategy Director for the
McDonald's Australia account.
Awards: Cannes Lion for Digital Experience for Big Mac 'Original Mouthful'
BBH London: Senior Strategist (July 2021 - July 2023)
Accounts: Tesco Grocery, Tesco F&F Clothing, Refuge & Wild Deodorant.
Awards: Gold Effie for 'Cultural Insight' (2023), Cannes Lion (Media) for Tesco Ramadan 2022, Bronze DMA 2022 for Sustainability (Wild), Silver DMA 2022 for Charity (Refuge).
Specifics: Strategic partner on Tesco UK & Ireland - devising strategies that shift brand perceptions at scale, force behind business growth, driving agency development - working for six months in Dublin as the Strategic Lead for BBH's new agency (2022), pushing creative excellence (Cannes) and effectiveness culture, thought-leadership (BBH Labs) and mentoring (BBH Homegrown).
McCann London: Strategist (September 2017 - June 2021)
Accounts: L'Oréal Group (L'Oréal Paris, Vichy, Maybelline UK, NYX Professional Makeup), instax Fujifilm, Nomad Foods - Europe (Birds Eye/Iglo/Findus), Cereal Partners UK (Shreddies & Shredded Wheat), Chivas Regal, Subway and pro-bono with Alison Cope's Depzman anti-knife crime foundation.
Awards: Gold Cannes Lion ("The Non-Issue" L'Oreal Paris x Vogue collaboration)
Silver Cannes Lion (Life Cut Short for The Joshua Ribera Foundation)
IPA 2020 shortlist (L’Oréal Paris UK and The Prince’s Trust partnership)
Euro Effies finalist ("The Non-Issue" L'Oreal Paris x Vogue collaboration)
Bronze WARC Brand Purpose ("The Non-Issue" L'Oreal Paris x Vogue collaboration), Bronze WARC Media 2020 award ("The Non-Issue" L'Oreal Paris x Vogue collaboration)
Other responsibilities: Apprenticeship scheme and D&I programme launch strategies. Founder/curator of McCann London's photography competition, Underexposed. Facebook Ambassador. IPA Foundation Certificate 2018. APG Essential Planning Skills 2019.
Iris Worldwide: Intern
(Summer 2017)
Adidas
Starbucks
FCB Inferno: Intern
(Summer 2016)
This Girl Can (Sport England), Girl Effect,
Project Alphabet, BMW,
Oreo (Mondelez)